Let’s explore becoming a blogger and the proper use of Facebook, Twitter and LinkedIn advertising on your blog and website. Facebook and Twitter have very specific instructions for using their logos, but it seems that on the Internet, very few people are following those guidelines. If you have any questions, you should ask your attorney. Having said that, there are common practices that webmasters and bloggers are using to promote their brand on these social media sites.
It is not legal to take someone else’s brand and alter it. But the Twitter and Facebook logo are everywhere and that is what has made these social media sites so famous. Facebook and Twitter both have trademarks on their logo and their iconography. For example, Twitter’s trademark is the little blue bird. They have their name and logo trademarked, therefore, you can not alter them.
Their guidelines are important so pay attention to those guidelines in relation to their name and logo allowed use. Legally you can not take their brand or trademark and alter them. Both Facebook and Twitter do allow, however, certain kinds of things. Facebook allows webmasters to use the “F” in a square and use it on your branding and include text, for example, “Fan us on Facebook”. They do not allow you, however, to use the F in a different color or FB in a different color. These are their general guidelines. Twitter, on the other hand, does not want you to put a T in side of a blue square. So what you as a webmaster need to ask yourself is whether or not you want to comply with their general guidelines. If you have any questions, it is best to ask an attorney or read their guidelines on the Facebook or Twitter website.
It is not recommended, for example, to use a little F or a little T on any of your online branding at all. A little T that says “Follow us on Twitter” or a little F that says “Fan us on Facebook” could actually cause your website to lose valuable traffic because all this does is encourage visitors to leave your website. It sends people away from your website to the social media giants. Instead, what is recommended is to employ the widgets that are available for webmasters to put on their site so that visitors can like you on Facebook or follow you on Twitter without leaving your website. The old way of doing things is sending someone away from your website. The new way is to keep your hard-earned visitors at your website. By using these widgets, visitors can become a fan or a follower without ever leaving your website. Keep visitors on your website while at the same time encouraging them to be fans or followers. It’s a win-win strategy.
Your Blog and Your Web Hosting Account
Content marketing is a well-known successful way to market a business online without spending a great deal of money on advertising. Blogs are a main way to attract leads and educate prospects. With some companies, all their leads come from their blog and they do not need to do any advertising whatsoever. Instead of spending a great deal of money on advertising, these companies post 500 word articles to their blogs on a daily or weekly basis. Many business owners have been able to leave their 9-5 jobs because of blogging. These companies use blog posts as their number one strategy for advertising. Build a strong following by blogging. It is a great way to start without advertising and spending a great deal of money on a start-up. Blogging is a cost efficient way to build a company online. With your own web hosting account, you will have blogging software that makes it easy to get started blogging and posting your content on your own website or blog.